Studio Underd0g & Time+Tide Are Cooking Up Some Seriously Tasty Horology

Studio Underd0g has linked up again, this time turning one of the world’s most dependable comfort foods into wristwear: pizza. And who doesn’t like a good slice?

Thankfully, the chefs cooking this one up come with a serious résumé, having quietly become one of the most exciting independent watchmakers operating in the accessible enthusiast space.

In the other corner sits Time+Tide, long-time friends of the brand and increasingly ambitious builders of real-world watch community through their Discovery Studios.

The drop rolls out first across Time+Tide’s new NYC Discovery Studio, its Melbourne space, and British Watchmakers’ Day, reinforcing the idea that this is a community-first launch before it becomes a pure online play. Two references come to the table: the Burnt Pepper0ni and the Classic Cheese.

Start with the Burnt Pepper0ni. A charred reinterpretation of the original Pepper0ni watch the two released a few years back, it’s what happens when the pie stays in the oven just a little too long and ends up better for it. The dial is blacked out and textured, layered with mushrooms, herbs, and, of course, burnt pepperoni, housed in stainless steel and offered on a Strap Tailor leather strap or a PVD-coated Milanese mesh bracelet.

Inside sits a manual-wind ST-1901B chronograph with a swan neck regulator, visible through a sapphire caseback, the same column-wheel architecture that has become a calling card for the brand. Sapphire crystal up front, enthusiast-friendly proportions, and a movement that rewards you for flipping it over. The humor rests on something mechanically sound.

The Classic Cheese leans simpler. Stainless steel case, warm gradient dial hovering somewhere between oven glow and melted mozzarella, complete with a missing slice at three o’clock. It shouldn’t work as well as it does. Yet it does. The restraint makes the joke sharper.

For the uninitiated, Studio Underd0g has built its reputation on a difficult balance: making watches that are serious without taking themselves too seriously. Lean too far into humor and you’re novelty. Lean too far into tradition and you disappear.

In an industry still obsessed with heritage, space missions, and Latin mottos, Studio Underd0g showed up with watermelon dials and turned relief into relevance.

Once collectors realize a watch can be mechanically credible and still fun, the tone of the hobby shifts. The watch becomes less of a test and more of a taste.

That’s what makes this pizza release work. It lowers the barrier to emotional entry without lowering the mechanical bar. Manual-wind chronograph. Sapphire front and back.

Real proportions. Priced in the brand’s familiar accessible bracket, it stays within reach of the community that built it in the first place.

Studio Underd0g understands that modern collectors want to feel in on the joke, but they also want the joke to hold up under a loupe.

The collaboration wasn’t a throwaway idea either. The original concept began as an April Fools’ joke in 2023 before becoming a real release in early 2024. It was discontinued later that year, capped off with a one-off Half n’ Half Pizza Unique that raised $17,000 for charity.

The community never stopped asking for it back, a reminder that in modern watch culture, the feedback loop runs both ways. This return feels less like a meme revival and more like a case study in how independent brands can build emotional equity without sacrificing mechanical credibility.