Rachel Goatley Makes Jewelry Art & Art Jewelry

In this episode of Super Niche Diaries, Perri Dash sits down with artist and jewelry designer Rachel Goatley, one of the most exciting creative voices quietly reshaping contemporary jewelry.

Working alongside Greg Yuna, Goatley approaches jewelry less like traditional luxury and more like wearable storytelling.

Her work feels instinctive, surreal, emotionally charged, and a little chaotic in the best way possible.

Whether it’s an audacious Virgin Mary pendant made for Nigel Sylvester or one-of-one custom Vans created with SZA, Goatley’s pieces carry the kind of imagination that makes jewelry feel bigger than adornment.

There’s a looseness and personality to her work that almost feels pulled from a sketchbook or subconscious thought and turned into gold, diamonds, and precious stones.

Filmed inside the Greg Yuna flagship store in Nolita, the conversation explores Goatley’s creative process, relationship with craft, and the growing space between jewelry, fashion, art, and self-expression.

Together, they discuss the emotional weight objects can carry, the importance of creating from instinct, and why the most compelling jewelry often says something about the person wearing it.

At a time when jewelry is becoming less about perfection or status and more about identity, memory, and personal mythology, Goatley’s work feels especially resonant.

More than anything, the episode captures a designer building jewelry that feels less like accessory and more like personal artifact.